Tim Wu the attention merchants

Book name the attention merchants by Tim Wu.

I want you to write 4 pages double spaced essay. The essay about to choose an example of an innovation or development in the practice of attention capture from Wu?s book Part 1. I already found an example and I wrote a summery about it, so you can check the attached files to find the summery. Also, you can find this on the book on part 1.

You have to divide the essay to three parts.

More information on attached file..

My suggestion

First part/

-Penny newspapers innovation.( #1 how they attract people, #2 advertising strategies )

Part 2/

– Positive impact to society.

Part 3/

-Negative impact to society. (#1harmful news.., #2 fake information)