Week 5 persuasive.

Using scenario #3 on page 183 of your textbook, following the format in your textbook and use concrete and specific details to write an AIDA appeal letter. Your letter should be a minimum 1-page single-spaced, using Times New Roman 12-point font with 1” margins all the way around.

Rubric:

Includes appropriate greeting, subject, and closing.

/5

Appropriately gets the attention of the reader

/15

Appropriately develops interest

/15

Uses appropriate language to create desire

/15

Uses appropriate language to persuade action

/15

Uses pathos implicitly and appropriately

/5

Uses ethos implicitly and appropriately

/5

Uses logos implicitly and appropriately

/5

Uses a real charity and appropriate real local business – including the owner or intended person you are attempting to receive a donation from.

/5

Effectively adheres to persuasive communication ethics

/5

Includes a courteous closing

/5

Meets technical requirements above and is polished and free of grammatical errors

/5

/100

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