Uber and the Sharing Economy: Global Market Expansion and Reception
1. How is the sharing economy characterized? What challenges does this economic model face? Can sharing economies go global? 2. What are Ubers core competencies? How are they relevant? 3. What is Ubers expansion strategy? What challenges does Uber face globally? Is its business vulnerable overseas? Why or why not? 4. What are the challenges created by foreign governments? Can Uber overcome the challenges? Should it try to collaborate? If so, how? 5. Due to furious competition from rivals in global markets, should Uber leave these markets and focus only on the US? What are the pros and cons of Ubers choice? 6. What detailed and specific recommendations would you make to Uber for next steps? What strategies should Uber implement to expand globally? 7. What are the key lessons learned from Ubers history for strategy development, decision making and execution?
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