Two students at Cambridge University, England, were charging businesses to have their logos painted.

Two students at Cambridge University, England, were charging businesses to have their logos painted on their faces for a day. The students raised more than 540,000 toward their university tuition.66 Companies such as Volvo adopted temporary tattoos in their promotions. Dunlop, however, went to the extreme by offering a set of free tires to those who would have the company s flying-D logo permanently tattooed somewhere on their bodies. Ninety-eight people complied. Is it ethical for advertisers to resort to such extreme promotions dubbed “skinvertizing”? Do you think it s even effective would you participate?

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