This case is ideal for demonstrating the importance of the general environment, international… 1 answer below »
This case is ideal for demonstrating the importance of the general environment, international corporate-level strategy, and type of entry. The following points are to guide a review and discussion of these important concepts.
Review IKEAs general environment segments and elements in India and describe in detail all the elements associated with this segment. Include three to four perspectives of the general environment.
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