The Marvel Way: Restoring a Blue Ocean

1.What was Marvel’s original strategy in 1939? Describe one evolution of this strategy and the current strategy?

2.What were the most important driving forces in Marvel’s history? How did these affect strategy development?

3.What are the key differences in executing a red ocean and blue ocean strategies?

4.Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates one of Marvel’s successful competitive approach? Why?

5.What does a SWOT of Marvel look like? Prepare a SWOT.

6.What is the difference between value extraction and value innovation? What is the financial implication of each? Identify examples of each in Marvel’s history?

7.What is sues currently confront the company?

8.How did Marvel align its values, people and profits for success in its blue ocean?

9.What clear and specific recommendations would you make to Marvel to sustain/accelerate the company’s growth and financial performance?

10.What are the key lessons learned from Marvel’s history that are most appropriate for strategy development, decision making and execution?

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