Strategic Planning Outline
This assignment will be ongoing for the next four weeks. The company you choose, will be the company that you will use the next four weeks.
Purpose of Assignment
Students will have the opportunity to research a
company and industry to conceptualize forming a new division of an
existing company based on a new product or service. The assigned text
and Strategic Planning Outline serve as a guide to complete sections of
the capstone project each week. This will allow the student to lay the
basic foundation for an effective strategic plan. A final plan will be
presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook readings
Use the Strategic Planning
Outline as a guide to complete sections of your capstone project each
week. A final strategic plan is due in Week 5. Cite your resources.
Develop a minimum
1,400-word proposal in which you explain the importance of innovation in
your selected division’s vision, mission, and values, and determine
your business model for this new division.
Include the following:
- Propose a new product or service for the new company division. The
division should be customer-focused with an innovative mission
statement. Ensure you are differentiating your product or service. - Describe how the division addresses customer needs and achieves competitive advantage.
- Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your business to
become in the future. - Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
- Summarize how the vision, mission, and values guide the division’s strategic direction.
- Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines.
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