?Situation Analysis

Situation Analysis, IMC Objectives, and Sales Promo Objectives and StrategyAssignment

Objective:

To analyze the company or a brand?s performance in the market/industry

To determine appropriate objectives: marketing, communication, and sales promotion

To design appropriate strategies in accordance with the pre-determined objectives

Please read and analyze the attached Victoria Secret?s market expansion in China.Answer the following questions.

A) Please set appropriate marketing objectives for Victoria Secret?s in China?

B) What would be the appropriate communication objectives for Phase I and II of IMC planning for Victoria Secret?s in China?

C) What would be the advertising objectives for Phase I and II?

D) What would be the sales promotion objectives for Phase I and II?

E) What would be the sales promotion tools for Phase I and II?