organization is going forward with entering into the country you
discussed in your country study. They are now in the process of
determining the more specific details of setting up business in that
They have asked you to write a report on your
recommendations as to how they should enter the country, staff the
operation, the type of international strategy they should use, and the
marketing and distribution strategy.
You are to use at least three additional sources to complete this assignment. PLEASE
remember to cite all your sources; proper citation of your sources is a
requirement for this course. This assignment is to be a minimum of 2 – 4
pages typed, font 12, double-spaced.
Please support all recommendations with sound reasoning and research.
You report must cover but not limited the following areas:
·Mode of Entry
oPick the most appropriate mode of entry
oDiscuss the pros and cons
oSupport your decision with research
§Ethnocentric, Polycentric, or Geocentric
oPay and Compensation
oTraining and Development
oTarget Market & Market Segmentation
§Cultural Concerns & Barriers
§How will you address them
oCompetitor Marketing Analysis
§Use local, home country or a mix?
oProduction facilities (if needed)
oWill you use outsourcing