Q- Critically evaluate the organizational characteristics that facilitate the innovation process â??

Q- Critically evaluate the organizational characteristics that facilitate the innovation process “How startup culture is changing innovation strategies at enterprises†(see Annex B). Support your discussions with relevant literature. About ( Amazon )this the important point with referanse i wantThey’re Incubating and Investing in InnovationThey’re Prizing InnovationThey’re Surrounding Themselves with InnovationThey’re Giving Time and Space to InnovationThey’re Putting Money into InnovationBut, They Still Need to Understand Their Approach to InnovationHow Startup Culture is Changing Innovation Strategies at EnterprisesBy Gareth Wilson, Executive, Fog Creek | 2016-04-07Startup culture has gone mainstream. Startup-themed TV shows like Silicon Valley and SharkTank bring in millions of viewers. Musk, Bezos and Page regularly make the news with the latest on theirspace escapades, self-driving cars and robots. The Weddings of Startup founders fill the pages of Gossipmagazines, alongside movie stars and pop singers. Combine this with decreasing levels of loyalty towardsemployers and greater demands for more flexible working conditions, and it?s unsurprising that most oftoday?s young workers want to run their own businesses.In response, big companies are trying to become more entrepreneurial. This is an effort to both match astartup?s ability to respond to market needs, as well as boost staff motivation and retain top talent.Nowhere is the Startup-ification of the workplace clearer than in the innovation efforts of Enterprises.The large in-house R&D departments of yesteryear have given way to more entrepreneurial initiatives.Here?s how today?s biggest businesses are adapting to startup culture and approaching innovation innew ways:They’re Incubating and Investing in InnovationWe’re seeing a number of large companies investing in startups by starting their own incubators andinvestment funds. This isn’t for immediate financial gain, but more of a long-term strategic play. It?s tohelp ensure they’re keeping close to market changes, spotting innovations early and being part of them,rather than disrupted by them. Consider Telefonica’s Wayra, Orange Fab and the Nike partnership withTechstars to start Fuel Lab, for example. But it doesn’t stop there, there’s also Unilever Ventures, theDisney Accelerator and Constant Contact?s SMB InnoLoft. Even Sesame Street is getting in on the action,with their VC link-up in Sesame Ventures.They’re Prizing InnovationInnovation contests have emerged, like PwC?s PowerPitch and Amazon?s Start-up Challenge. Thesecombine elements of Shark Tank and Hackathons, with the aim of putting themselves directly in touchwith innovators outside of their companies.They’re Surrounding Themselves with InnovationCompanies are doing what they can to surround themselves by innovation. Renault-Nissan, Nestle, BMWand AXA have all physically located their innovation centres in Silicon Valley in the hope that the Valley?sgold rush-infused entrepreneurial culture will have a positive impact on their innovation efforts. Butthey?re not the only ones – Volkswagen, for example, has set up a residency at Stanford University, whichboasts alumnae behind Startups like Instagram, Snapchat, Trulia and StubHub. Mondel?z, the globalsnacks arm of Kraft Foods, has gone one step further and embedded its execs in Startups themselves, totry and engender a more entrepreneurial mindset. Whilst companies like Dell and Google Ventures havehired Entrepreneurs-In-Residence, to give their staff access to experienced entrepreneurs who they canlearn from.They’re Giving Time and Space to InnovationWhether it?s Google?s 20% time, 3M?s 15% time or Constant Contact?s 10% time, it?s clear that forinnovation to prosper companies are prepared to put real time into it. That?s what we do too at FogCreek, by giving staff time to work on projects beyond their day-to-day activities as part of what we call„Creek Weeks?. These have lead to many positive innovations, including Stack Overflow Careers and thecreation of our task management app, Trello.While Microsoft has created a physical space for their innovation efforts with the building of MicrosoftGarage. A real „garage? on the site of Bill Gates’ former office, where staff can work on new projects likethe email client, Send.They’re Putting Money into InnovationAnd of course, big companies are putting money into innovation efforts. Like Thomson Reuters? internalinnovation fund, and Slack?s $80M app development fund. Not to mention of course, the steady flow ofstartup acquisitions into the likes of Yahoo and Facebook.But, They Still Need to Understand Their Approach to InnovationRegardless of the approach taken, entrepreneurship is still a risky game and it?s important to keep inmind that most startups fail. Large companies can?t just fake it, they need to understand what they?regetting into. GE, for example, noted that its investment in the now bankrupt startup, Quirky, hurt itsreputation after customer service suffered. Yahoo?s reputation was also dented by the stagnation thatfollowed their acquisitions of Flickr and Delicious. A common source of innovation entrepreneurshipfailure is in making „me too? investments without properly understanding them. You can?t just throwmoney at the problem. Pure spend isn?t a great indicator of innovation success – it?s how and where youspend it, combined with the prevailing culture around it that are most important.So whilst startup culture might be changing how Enterprises approach innovation, there are no stillshort-cuts to long-term innovation success.Gareth Wilson is an executive at Fog Creek, a 15-year-old, self-sustaining business in the softwaredevelopment market whose long-term commitment to innovation has lead to successful spin-ofcompanies, including Stack Overflow and Trello

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