PORTFOLIO MILESTONE 1 – MODULE 2
Option #2: Public Relations Plan Organization Research
The success of a small business is based on its ability to communicate and meet the needs of its target market. One of the most important ways to do this is with a public relations plan. Public relations plans are utilized to introduce a business or help boost its reputation within the industry and surrounding community. Current research has shown that a company?s reputation has a direct link to customer loyalty and retention. For this reason, small businesses should produce a public relations plan.
Goal – The objective of the public relations plan assignment is to gain experience applying a public relations strategy to help gain or create competitive advantage.
Directions- This week, you will write a paper that covers the following:
- an introduction to your selected organization including the name of the business, the industry, and a brief description of its promotional needs
- the product or service you will promote
- the type of public relations plan you will utilize for the project.
Your paper must meet the following requirements:
- Be 2-3 pages in length, not including the cover page and reference page.
- Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
- Format your paper according to ALL APA Requirements.
- Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.