Product or service analysis

Product or Service Analysis

In this section you will provide an analysis of the demand for your product or service. Key points to address:

  • Discuss who will buy your product or service
  • Discuss how much of your product or service customers are willing to purchase, and what customers are willing to pay for your product or service.
  • Discuss if you will be able to make a profit selling your product or service.
  • Discuss market factors that create a demand for your product or service, and forecast the potential demand for your product.
  • Discuss opportunities or threats facing the proposed business.
  • Describe the technique that you used to find answers to the questions above (The techniques can include telephone surveys, personal interviews, and sales figures on existing products, statistical and published information in your target area, informed opinion of knowledgeable people and test marketing).

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