Questions – Answer any FOUR
(4 x 5 marks = 20 marks)
1. What do you mean by Product Line? Discuss product line for Samsung Company.
2. Assume any consumer product and discuss how the company segments its market and give a brief description/profile of the consumers of the product.
3. Pizza Hut was founded in June 1958 in Kansas, USA. Pizza Hut has been doing business in Oman since long time when they opened their first store in Muscat. Today many Pizza Hut stores sell pizza and other items across Oman. Factors such as culture that operate in the domestic market also exist internationally. Discuss the key cultural factors Pizza Hut had to consider as it expanded into Oman
4. Large retail stores like Carrefour and Lulu provide many offers and take customer opinion on their product and services. Why do you think retail stores like Carrefour and Lulu relies so much on surveys to track customer opinions, preferences, and criticisms? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail?
5. Discuss any three development/ changes in Marketing scenario in Oman. Explain with an example.