Please answer each question on evaluation and control by using HBR Strategic Intent

1. On Evaluation and Control – Apple Inc
   Referring to the Balanced Scorecard?s key measurement concepts, illustrate and discuss the following:
   1. First, does your company have strategic intent ? explain your reasoning in detail pulling from the
      readings to support your rationale.
   2. Now, using the traditional model from Kaplan and Norton customize your team company?s BSC
      model by identifying and completing ONE objective you will ?measure? for each scorecard
      perspective. Discuss in detail.
   3. Lastly, provide a basic, yet customized, illustrative model of your BSC to complement your
      response.

   The
   organization of your answers, the complexity of your analysis, and the clarity of your critical thinking
   are the key elements of your evaluation

dig deep into the readings and lectures;

provide unique
insight; reach for high-level analysis, presentation and formatting; use 12-point, Times New Roman font; double-space;

use
endnotes to cite your sources using full APA bibliographic formatting including page numbers;

850 words, No plagiarism!