Part D: Your marketing plan.

Assignment 4: Part D: Your Marketing Plan 

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company?s marketing plan to the Shark Tank Team for possible investment. Write four to five (4-5) page paper in which you present your full marketing plan from Assignments 1, 2, and 3

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Develop strategies to assess performance and achieve marketing goals.
  • Create an effective marketing plan.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Develop branding strategies for existing and new products.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Design customer satisfaction evaluation processes and quality assurance measurements.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.

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