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1) Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.

Guided Response:

1. Review section 3.2 in our text regarding product life cycles.

2. Identify an appropriate product, product category or brand.

3. Research your brand/product/category to answer the following:

  • The approximate timing of each life cycle phase
  • The key events that marked the start or end of each phase
  • Use at least three sources

4. Post this information to the discussion forum below.

  • In the title of your post identify your product/brand/category.

2) Check out our sample annotated web page (Links to an external site.)Links to an external site. for a high-end pet boutique.

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