MULTIPLE CHOICE…..
QUESTION 1
1. Match the term with the definition
TERMS
Archive sites |
||||||||||||||||||
Exclusive sponsorship | ||||||||||||||||||
The club | ||||||||||||||||||
Freeway intersections or portals | ||||||||||||||||||
The town hall | ||||||||||||||||||
The customer service center | ||||||||||||||||||
|
QUESTION 2
1. The Web, compared to other media, does not provide a relatively
level playing field for all participants.
True
False
QUESTION 3
1. The best websites both __________ and _____________ with
large numbers of visitors in a target group.
recruit, identify |
|
attract, interact |
|
identify, associate |
|
promote, link |
QUESTION 4
1. A service factory is considered to be Low on Labor Intensity and
Low on Interaction and customization within the Service process matrix
True
False
QUESTION 5
1. Match the term with the definition:
TERMS
|
QUESTION 6
1. Mass entertainment is considered to be High on both Interaction
and Customization within the Attractors grid.
True
False
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