Module 3 Discussion Forum on integrated marketing communications

Provide three examples where a small business can use integrated marketing communications (IMC) in their overall marketing strategy. List at least two cost savings examples for employing IMC.

To earn full points your original post should be posted by Thursday. You should include at least two substantive posts to classmates by Sunday.

Respond to two or more of your classmate?s postings in any of the following ways:

• Build on something your classmate said
• Explain why and how you see things differently
• Ask a probing or clarifying question
• Share an insight from having read your classmate?s posting
• Offer and support an opinion
• Expand on your classmate?s posting

Refer to the discussion grading rubric for more information on expectations of class discussions.