Marketing Research and Evaluation:

The format should be:

A document in which you present evidence that a market exists
for your business. In other words, you must convince investors that a large enough
market exists for your product or service and that your business can be competitive
in that market. Identify the target market of your business and state the size in
dollars and units. How will you?re main competitive? How will customers’ needs be
assessed over time? Who are the main competitor s of your business, and what are
their strengths and weaknesses (refer to Milestone Two for this information)? What
percentage of market share do the competitors have, and what percentage can you
expect to get? Address pricing policy and how the business?s prices will penetrate
the market, maintain its market position, and allow the business to earn a profit.
Address promotion strategy, distribution
strategy, and service policies. Should be approximately 800?1000 words in length.