Integrated Marketing Paper

Choose a TV commercial or print ad. The goal of this assignment is to make you think about who the target audience is, how the target audience sees and might comprehend the ad, whether the media selection will be effective and what you think the company can do to make the ad more effective for the target audience.

You can use bullet points to answer the questions. Use Word or PowerPoint for your submission. When submitting your assignment you can include your ad by attaching it separately or including it in your Word or PP document.

You DO have to choose an ad and answer the five (5) original questions from the original rubric.

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