In the opening of the case, Randall Parman of Applebee’s International compared data to gold.

In the opening of the case, Randall Parman of Applebee’s International compared data to gold. Although it is easy to figure out the value of gold at any time, valuing data has always been subject to controversy. Search the Internet for alternative methodologies to putting a price tag on the data assets of a company. Contrast different approaches and share your findings with the class.

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