E-Marketing – B2C and C2C Website Analysis help

Assignment 2 is an analysis of two transactional websites: a B2C site (a company that sells goods or services directly to consumers) and a C2C space (where consumers sell products to one another). Amazon.ca is an example of a B2C site, and eBay.ca is an example of a C2C site (although many businesses also sell on eBay). You must select the one B2C website and one C2C website for analysis, and you cannot use the same site for both, even if the website does both B2C and C2C transactions. Critique the two websites according to the guidelines below.

Analyze and critique each site separately. Your analysis will be evaluated on the following factors (out of a possible 100 marks overall):

General description of site 5 marks
Target market 10 marks
Strengths and weaknesses of site 15 marks
Recommendations for improvement 15 marks
Assignment professionalism (general appearance, spelling, grammar, references) 5 marks
Total marks per site analyzed 50 marks
× 2 sites = total marks for Assignment 2 100 marks

General description of site: What type of website is this (e.g., information, sales, portal, cybermediary, etc.)? What goods or services are sold on the site? What type of pricing is being used? How are goods and services distributed? Based on the layout of the page, what goods and services appear to be promoted the most?

Target market: Who is the target market for the goods and services on this site? Be as specific as possible.

Strengths and weaknesses of site: Describe all the good features or strengths of this site. Explain why they are strengths, supporting your answer with facts from the textbook. Next, analyze the weaknesses of the site. Is it easy to navigate? Is important information easy to access? Again, back up analysis with information from the textbook.

Recommendations for improvement: Based on your analysis, how would you recommend improving this site? Note: Your recommendations need not be limited to the layout of the site itself. You are encouraged to make recommendations about the purpose of the website and the business model of the company. Is the company targeting the right market segments? Are there any other related goods/services it should expand into? Are there other target markets for its goods/services? Again, use information from the textbook to support your ideas.

Assignment professionalism (general appearance, spelling, grammar, references): Your critique should be well-written and well-organized. Include a title page that lists the course name, assignment name, your name, the instructor’s name, and the date. Break your paper into sections, (e.g., Target Market, Strengths and Weaknesses, Recommendations for Improvement). Points will be deducted for spelling mistakes, poor grammar, poor sentence construction, and anything that detracts from the readability and comprehension of your critique. Include a list of references used in creating the assignment on a separate page at the end of the assignment. You may use MLA or APA Style. You are encouraged to visit AU?s Write Site for help on writing styles and the proper use of the APA and MLA styles of referencing.

Your assignment should be approximately 8 to 10 double-spaced pages (perhaps 4-5 pages for each website analyzed), using one-inch margins and a 12-point font. Your assignment must not exceed 10 double-spaced pages (this limit does not include title pages and references). Assignments that exceed 10 pages will be assessed a penalty for length, or may be returned to you unmarked.

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