Why is debugging flawed processes important? Can you think of any customer situations you are involved with (either as a customer or employee) that could be debugged?
What is integrated and aligned to make Quality Service? What is the goal of integration?
Your family would like you to handle social media on behalf of Hearth and Home Hardware. Using the drop down menu, match each of the following descriptions to the social media tool it represents.
You believe social media communities could help increase exposure for Hearth and Home Hardware, because so many people are interested in do-it-yourself home improvement projects. Indicate whether each of these statements about social media communities is true or false.
You have to take a number of steps as you develop a social media plan for Hearth and Home Hardware. Determine which five of the following six steps are part of the process for building a social media plan, and arrange those five in order using the drop down menu.
Segment and target the social customer
Establish social media objectives
Implement and integrate the plan
Listen to determine opportunities
Plan inbound marketing
Select social media tools
Before you actually implement your social media plan, you want to prepare for measuring the results. Categorize each of the following as either a quantitative or a qualitative measurement.
Your family recently acquired a second hardware store in a neighboring town. With two stores and a solid social media presence, you think this is the time for Hearth and Home Hardware to expand into e-business. Use the drop down menu to classify each of the resources shown below as human, informational, material, or financial resources for your e-business.
Your family owns Hearth and Home Hardware, a local store that stocks tools and materials for do-it-yourself home and garden projects. When you work at the store on weekends, you’re often asked to demonstrate how certain tools are used. Also, customers ask for tips on completing projects such as installing a kitchen countertop or putting down a patio. How might your family’s store benefit from the use of social media? Select three reasons from the following list.
Before planning for your family?s possible e-business, you need to understand the different business models. Use the drop down menu to classify each of the following as an example of the business-to-business (B2B) model or the business-to-consumer (B2C) model.
Because Hearth and Home Hardware will be embarking on an e-business venture, you need to be aware of ethical and legal concerns, as well as future challenges that you could face. Match each of the following descriptions with the corresponding key term.