For this exercise, you will develop a Competitive Profile Matrix (CPM) for Disney World, Universal Studios (FLA), and Busch Gardens (FLA). A CPM is like the class presentation matrix we developed. It addresses both internal and external issues for an organization. The main component of the CPM is the Critical Success Factors. Critical Success Factors are factors or activities critical to the success of an organization.
Using the attached template, select 5 Critical Success Factors from the table listed below that you feel are critical to the theme park industry. Once you have selected the 5, construct a CPM for Disney, Universal and Busch Gardens.