Confectioners Case Study , management homework help
Week 1 Assessment
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Points
70 -
Submitting
a file upload
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Assessment 1 – SH Confectioners Case Study Due by Sunday, 11:59 p.m. (MT) end of Week 1 |
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The Case study report length will be 850 words. It must be APA
formatted and cite at least 3 references in support of your analysis of
the case study.
CASE PROBLEM:
You are the CEO of SH Confectioners and have requested your marketing
department to devise a marketing plan for your new line of Grand
Marnier filled (a potent orange flavored liquor), chocolates.
The chocolate line is touted to be high-end, high-quality, gourmet
confectioners chocolate with imported and premium ingredients.
You are located in San Francisco, California and intend on marketing
to the western market (Nevada, Washington, Oregon, California, Arizona,
Idaho and Utah); to begin by Valentines Day.
What should your strategic goals be?
What will you require of the marketing department’s plan to market your new product?
Will you have any regional concerns with your product?
Should you make a substitute available to the liquor component of the filled candies? Explain your decision.
Rubric
MBA Assessment Grading Rubric
| Criteria | Ratings | Pts | ||||
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APA Styles and Formatting |
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5.0 pts |
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APA References and Citations |
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5.0 pts |
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Topic and Content |
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60.0 pts |
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Total Points: |
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