91) Which of the following products would most consumers classify as a shopping product? a. a...

91)
Which of the following products would most
consumers classify as a shopping product?
a.
a subscription to a the Wall Street Journal
b.
a winter coat
c.
a box of adhesive bandages
d.
a can of soup
e.
a pack of gum

92)
Camille was standing in the checkout line at her neighborhood grocery last
night when she saw a display of Hostess Twinkies. She remembered how much she
had enjoyed Twinkies as a child, and she knew she just had to buy a package of
Twinkies, even though it was not on her shopping list. For Camille, Twinkies
are an example of a(n) ________.
a.
unsought product
b.
impulse product
c.
staple
d.
emergency product
e.
MRO product

93)
For an amusement park, concession food trailers,
the parking lot, the first-aid building, and the building where the park’s
daily receipts are tallied are all examples of ________.
a.
MRO products
b.
specialty products
c.
processed materials
d.
equipment
e.
convenience products

94)
Pepsi-Cola’s development of Wild Cherry Pepsi, a
cherry-flavored soda, is an example of a ________.
a.
dynamically continuous innovation
b.
nonradical innovation
c.
competitive innovation
d.
continuous innovation
e.
discontinuous innovation

95)
Even though most people in the original target market for electric toothbrushes
already knew how to brush their teeth, consumers still had some learning to do
in order to make good use of the new brushing technique. The electric
toothbrush is an example of a ________.
a.
dynamically continuous innovation
b.
nonradical innovation
c.
competitive innovation
d.
knockoff
e.
discontinuous innovation

96)
Prior to the development of the cardiac stent, surgeons used balloons to clear
obstructed heart vessels, but there was no way to ensure the vessels would stay
open. The stent is a tiny metal scaffold that props open the formerly
obstructed blood vessel and keeps it from becoming obstructed again. Surgeons
who use the stent had to engage in a great deal of learning to understand its
use and its value in patient care. There was nothing like the stent on the
market when it first appeared. The cardiac stent is an example of a ________.
a.
dynamically continuous innovation
b.
nonradical innovation
c.
competitive innovation
d.
continuous innovation
e.
discontinuous innovation

97)
________ occurred when Alton Johnson’s
fascination with the fruits of Brazil led him to develop juices with new fruit
flavors by Bosa Nova for the American market.
a.
Idea screening
b.
Idea generation
c.
Concept testing
d.
Product development
e.
Product manufacturing

98)
A group of business entrepreneurs who worried about their teenage children
drinking and driving decided there must be some way to approach this problem
proactively. They came up with an idea for a pair of blurry goggles. They
believed looking through the goggles would simulate what the world looks like
when someone is seriously intoxicated. The first crude pair of blurry goggles
developed by the entrepreneurs to show to prospective customers was ________.
a.
a prototype
b.
a component part
c.
a synergistic model
d.
raw material
e.
processed material

99)
Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a
small geographic area. When General Foods became aware of the product, it
rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed
the Duncan Hines product introduction. This act illustrates ________.
a.
why many companies engage in test marketing
b.
one of the problems associated with test
marketing
c.
why prototypes are so important
d.
how idea screening can make a product a
commercial success
e.
the variety of sources for idea generation

100)
Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a
small geographic area. When General Foods became aware of the product, it
rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed
the Duncan Hines product introduction. General Foods was able to enter the
________ stage of the new-product development process before Procter &
Gamble could.
a.
commercialization
b.
business analysis
c.
idea generation
d.
screening
e.
product concept development

101)
A website is full of games, activities, music, and stories that appeal to
children of all ages. Before a parent commits to paying the annual membership
fee to gain access to the site, she can register for one free month of use. By
accepting the free month’s usage, potential adopters move into the ________
stage.
a.
interest
b.
awareness
c.
trial
d.
confirmation
e.
evaluation

102)
Traffic in major metropolitan areas is too often brought to a standstill
because accident investigators must painstakingly measure skid marks and other
evidence to determine culpability. After a police chief missed an important
meeting because of a wreck investigation, he was pleased to find an article
about a company that markets a new high-tech crash investigation system that
shortens the time required for these investigations by 40 percent. In which
stage of the adoption process is the police chief?
a.
evaluation
b.
trial
c.
interest
d.
confirmation
e.
adoption

103)
One of the reasons given for the success of reality television shows is that
the shows appeal to a cultural bias that real-life drama is preferable to
fiction. Americans desire adventure and escapism that offered them the opportunity
for participation but do not require it. In terms of the five characteristics
of innovations that affect the rate of adoption, reality television shows have
a high degree of ________ .
a.
innovation
b.
complexity
c.
tangibility
d.
divisibility
e.
compatibility